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Our Most Recent Insights

The Digital Divide: Healthcare and Historically Marginalized Communities
How can we bridge the digital divide between historically marginalized communities and online healthcare?
January 22, 2025

The Digital Divide: Healthcare and Historically Marginalized Communities

In this white paper, we explore the digital divide's effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to…
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The Digital Divide: Financial Literacy Across Generations
How might we bridge the financial digital divide? We explore the difference between generations and how to increase financial and digital literacy.
November 27, 2024

The Digital Divide: Financial Literacy Across Generations

In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…
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The Digital Divide: Rural and Frontier Communities
What are the impacts of living in an area with less broadband connection, and how can we bridge the digital divide?
October 23, 2024

The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…
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7 Effective Programmatic Advertising Tips
January 5, 2023

7 Effective Programmatic Advertising Tips

When it comes to programmatic advertising, there are several things you need to know and do. These tips can make a huge difference.
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