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Our Most Recent Insights

March 18, 2025
Encouraging Small Actions to Help the Planet
The climate is changing. One key part of the solution is for individuals to adopt proenvironmental actions in their daily lives. Messaging campaigns can help bridge the gap between idea and action—but how? This white paper draws from behavior change theories, mechanisms of behavior change, and current consumer trends to learn how to craft messaging…
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January 22, 2025
The Digital Divide: Healthcare and Historically Marginalized Communities
In this white paper, we explore the digital divide's effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to…
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November 27, 2024
The Digital Divide: Financial Literacy Across Generations
In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…
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January 8, 2024
5 Benefits of Hiring a Programmatic Advertising Agency
Hiring a programmatic advertising agency helps with marketing solutions by developing a successful campaign strategy with creative production.
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January 10, 2024
6 Programmatic Advertising Examples You Need to See
Want to develop a successful programmatic advertising solution? Here are 6 programmatic advertising examples to help you with your campaign.
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