Insights
Insights:

There’s more to learn every day.

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Our Most Recent Insights

The Digital Divide: Financial Literacy Across Generations
How might we bridge the financial digital divide? We explore the difference between generations and how to increase financial and digital literacy.
White Paper
November 27, 2024

The Digital Divide: Financial Literacy Across Generations

In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…
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The Digital Divide: Rural and Frontier Communities
What are the impacts of living in an area with less broadband connection, and how can we bridge the digital divide?
White Paper
October 23, 2024

The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…
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Opioid and Fentanyl Misuse Prevention Messaging
How can organizations craft effective public health campaigns order to prevent and reduce opioid misuse?
White Paper
September 24, 2024

Opioid and Fentanyl Misuse Prevention Messaging

Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.
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Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
White Paper
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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