Insights:
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Our Most Recent Insights
January 22, 2025
The Digital Divide: Healthcare and Historically Marginalized Communities
In this white paper, we explore the digital divide's effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to…
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November 27, 2024
The Digital Divide: Financial Literacy Across Generations
In this white paper, we examine how the digital divide interacts with financial literacy across multiple generations. Using behavior change theory, we can tailor online messages toward generational identities and lived experiences to most effectively reach people about financial literacy. For any questions and to learn more about purpose-driven marketing and advertising, please reach out…
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October 23, 2024
The Digital Divide: Rural and Frontier Communities
56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…
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September 13, 2024
Exciting News: Magnitude of Change is a B Corp!
It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification. Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…
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September 24, 2024
Opioid and Fentanyl Misuse Prevention Messaging
Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.
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