September 13, 2024

Exciting News: Magnitude of Change is a B Corp!

New updates from the AdTech industry.

Katie Swalm

Insights

Company News

September 13, 2024

Exciting News: Magnitude of Change is a B Corp!

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Exciting News: Magnitude of Change is a B Corp!

It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification.

Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within and outside of our company), planet, and society. It’s an exciting place to be for a company coming up on its third year.

So what does this mean? Here’s what we were evaluated for (from B Corporation’s website):

Purpose & Stakeholder Governance (PSG): B Corps act in accordance with a defined purpose, contributing to an inclusive, equitable, and regenerative economic system for all people and the planet.
Workplace Culture (WC): B Corps have positive workplace cultures with meaningful worker dialogue.
Fair Wages (FW): Workers can afford a decent standard of living for themselves and their families, and there is wage equality among the workforce.
Justice Equity Diversity & Inclusion (JEDI): B Corps have inclusive and diverse work environments and contribute meaningfully to just and equitable communities.
Human Rights (HR): B Corps treat people with dignity and respect their human rights.
Climate Action (CA): B Corps take action in accordance with science to combat climate change and its impacts.
Environmental Stewardship and Circularity (ESC): B Corps demonstrate environmental stewardship and contribute to the circular economy in their operations and value chain, minimizing any negative impact and pursuing positive impact.
Government Affairs and Collective Action (GACA): B Corps play a leadership role in fostering shared understanding, solutions, and implementation towards an equitable, inclusive, and regenerative economy, including contribution to the public infrastructure they utilize and rely upon for their success.
Complementary Impact Topics (CIT): B Corps comprehensively identify and measure a wider set of impacts of their business, in addition to the core Impact Topics, and improve upon them over time.

The B Corp process requires transparency, making a legal commitment, and having your company actions match your words. As a company—and as individuals—we never want our words to be just talk.

We believe that joining the B Corp community will help us continue to achieve our mission: to amplify the messages of our partners and create real behavior change in society, especially in underserved communities.

We’re thrilled about the progress we’ve been able to make in under three years as a company. Currently, 95% of our current client portfolio consists of mission-driven organizations, and additionally, women-owned or minority-owned firms.

We are part of the One Percent for the Planet network, which means we donate at least 1% of our annual profits to organizations that work for the good of the planet.

We received Inc.’s Best Workplaces 2024 award, a symbol of the importance we place upon our employees and our culture.

To be a Certified B-Corp is an honor and caps off what we feel has been our strongest year yet as we continue to pursue excellence for our clients and the communities they serve.

Are you a governmental or adjacent agency, or a purpose-driven business who wants to have your message reach and impact the right people at the right time? Reach out to us—we want to make change with you!

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