Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.
Opioid and Fentanyl Misuse Prevention Messaging
In the wake of the opioid crisis, lawmakers, physicians, and other agencies are looking for ways to reduce opioid misuse and overdose, including by creating and running prevention messaging campaigns. We explore the circumstances that lead to opioid misuse, and with that context, how agencies can craft effective, non-stigmatizing messaging for the individuals and who need it.
Virginia Gallner
Director of Research and Insights
Opioid and Fentanyl Misuse Prevention Messaging
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Key Takeaways
1
Understanding Context
Understanding the circumstances that lead to opioid misuse and abuse is critical when developing prevention messaging. Consider the individual, interpersonal, communal, and societal contexts surrounding people who struggle with opioid use.
2
Taking a Person-Centered Approach
When developing messages about opioid misuse and abuse, a person-centered approach has proven more effective at creating behavior change than the stigmatizing “tough on drugs” framework. By looking at examples of successful opioid prevention messaging, we can see which messaging approaches and channels are the most effective.
3
Targeting the Right Audience
Opioid prevention messaging can target a variety of stakeholders: healthcare professionals, policymakers, and a range of audience subsets who are vulnerable to opioid misuse.
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