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White Paper

The Digital Divide: Rural and Frontier Communities

Rural and frontier communities are impacted by lack of broadband access. Limited access to the online world can have significant socioeconomic impacts on a community, from education to small business and even agriculture. But the challenges of digital isolation are not as insurmountable as some might think. Digital advertising has the ability to reach individuals and communities with limited online access. In this white paper, we walk through the impacts of limited broadband access on rural and frontier communities and talk about how we can reach them with critical public health messages.

Virigina Gallner
Director of Research & Insights
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The Digital Divide: Rural and Frontier Communities
White Paper

The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals, and ways to reach those who live in more remote areas.

To learn more about our strategies for reaching rural and frontier communities with digital advertising, please reach out at contact@magnitudeofchange.com.

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Key Takeaways

1

Understanding the Digital Divide

Reaching rural communities with public awareness messaging requires a deeper understanding of the socioeconomic and political factors that lead to isolation from the online world.

2

The Impact of the Digital Divide

Lack of broadband access impacts many areas of life – especially for historically marginalized communities, who have been disproportionately impacted by this issue.

3

How to Reach People in Rural and Frontier Areas

There are many digital advertising options that can reach rural and frontier communities with important messages, including public health advisories, mental health awareness, and surveys to determine critical needs in communities.

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