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Insights: Programmatic Advertising

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Our Most Recent Insights

The Digital Divide: Rural and Frontier Communities
What are the impacts of living in an area with less broadband connection, and how can we bridge the digital divide?
October 23, 2024

The Digital Divide: Rural and Frontier Communities

56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals,…
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Opioid and Fentanyl Misuse Prevention Messaging
How can organizations craft effective public health campaigns order to prevent and reduce opioid misuse?
September 24, 2024

Opioid and Fentanyl Misuse Prevention Messaging

Examining case studies across the nation, we discuss the individual, environmental, and socioeconomic factors that lead to opioid misuse. We further explore ways to craft prevention messaging that will reduce stigma and lower barriers to those seeking treatment.
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Exciting News: Magnitude of Change is a B Corp!
September 13, 2024

Exciting News: Magnitude of Change is a B Corp!

It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification.  Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…
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7 Incredible Benefits of Programmatic Advertising

7 Incredible Benefits of Programmatic Advertising

The popularity of programmatic advertising in the digital space continues to rise. Here are all of the benefits of this type of advertising.
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5 Benefits of Hiring a Programmatic Advertising Agency

5 Benefits of Hiring a Programmatic Advertising Agency

Hiring a programmatic advertising agency helps with marketing solutions by developing a successful campaign strategy with creative production.
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6 Programmatic Advertising Examples You Need to See
January 10, 2024

6 Programmatic Advertising Examples You Need to See

Want to develop a successful programmatic advertising solution? Here are 6 programmatic advertising examples to help you with your campaign.
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8 Things to Look for in Programmatic Advertising Platforms

8 Things to Look for in Programmatic Advertising Platforms

Programmatic advertising platforms can be beneficial for accomplishing your business goals. Here are some things to look for picking one.
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8 Tips for Choosing Programmatic Advertising Services

8 Tips for Choosing Programmatic Advertising Services

When choosing programmatic advertising services, you must set your goals, consider your target audience, & identify targeting opportunities.
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