Channels
Connected TV
It’s the next big thing for a reason. Reach your audience anywhere, see how your campaign is performing in a format with high viewability and without adblock.
What is connected TV?
A Connected TV is an internet-connected device with a large screen that allows viewers to access digital video and over-the-top (OTT) content. CTV devices include Smart TVs, and video game consoles and internet-connected devices that stream to a TV.
Premium, high-quality inventory
Feel confident that your ads are shown alongside trusted, brand-safe content.
In-depth targeting
CTV provides the ability to reach users who are more likely to convert, as opposed to linear TV which uses a “spray and pray” approach.
High viewability
CTVs are some of the largest formats that ads can be shown on, they are usually non-skippable, and are not blocked by ad blockers
Channel Description
All about connected TV
KPIs
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Impressions: The total number of viewers, including repeat viewers
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Revenue: The amount of revenue generated by the campaign
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Reach: The number of unique customers reached by the ad
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Frequency: The amount of times the ad has been viewed per household
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Cost Per View (CPV): How much the advertiser paid for each view
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Cost Per Thousand (CPM): How much the advertiser paid for each thousand views
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Video Completion Rate: The percentage that the ad was viewed in its entirety
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Conversions: How many people completed the intended action of this campaign
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Cost Per Acquisition (CPA): Divide the total revenue generated by number of conversions
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Return on Ad Spend (ROAS): Amount spent on the campaign versus the revenue generated
Who offers CTV inventory?
- Content Owners (MGM, Paramount, Nickelodeon, etc) produce and own shows and movies, and sell inventory during them
- App Owners build, operate, and manage streaming platforms such as Netflix, Hulu, and Amazon Prime that deliver VOD content. App Owners are sometimes also Content Owners: Netflix, Hulu, and Amazon Prime produce their own original content.
Types of CTV ads
- Pre-Roll: Runs before content
- Mid-Roll: Runs during content
- Post-Roll: Runs after content
- Interactive: Provides an element that the user can do an action
- Skippable: Able to be skipped, usually after the first 5 seconds
- Non-Skippable: Not able to be skipped, usually about 15-30 seconds long
Stats
88%
of American households own at least one Connected TV device
60%
of Connected TV users found CTV ads to be more relevant than linear TV ads
$25B
CTV ad spending was expected to reach almost $25B in 2023, an over 20% increase YoY
Channels
The top programmatic channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Magnitude of Change uses ORION so you can magnify your message across the open internet. Learn more about the channels we support:
Digital Out of Home
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Programmatic Audio
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Connected TV
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Digital Video
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Programmatic Takeovers
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Adhesive Ads
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In-Email Display
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In-Banner Video
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Native Display
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Social Mirroring
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Performance Display
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Programmatic Direct Mail
Learn moreDigital Out of Home
Learn moreProgrammatic Audio
Learn moreConnected TV
Learn moreNative Display
Learn moreIn-Email Display
Learn moreDigital Video
Learn moreIn-Banner Video
Learn moreProgrammatic Takeovers
Learn morePerformance Display
Learn more
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