Channels
Digital Out-Of-Home
DOOH combines the scale of traditional out-of-home (OOH) advertising with the precision and flexibility of digital campaigns.
What is digital out-of-home?
DOOH are large-format advertisements that come in a wide range of formats, from digital billboards and transit ads to interactive kiosks and digital signage networks in malls, airports, and other public spaces.
Real-time updates
Advertisers can adjust their messaging based on time of day, weather conditions, or current events, making their ads more relevant and timely.
Eco-friendly
Digital screens eliminate the need for paper and vinyl used in traditional billboards. The energy-efficient LED technology used in digital screens further reduces the environmental impact.
Enhanced engagement
DOOH advertising captures attention in a way traditional OOH cannot, thanks to vivid displays and personalized content—and the fact that they are unskippable.
Channel Description
All about digital out-of-home
KPIs
-
Impressions: How many total times was the ad served, including multiple times to the same person
-
Engagement: Number of actions taken as a result of campaign
-
Acquisition: Number of unique viewers of the campaign
-
Reach: The number of unique viewers reached
-
Brand Lift Surveys: Manually reaching out to users to gather data about brand perception before and after seeing the ads
-
Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
-
Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Standard DOOH formats
- Large Format: Elevated, billboard-esque, found on highways, roads, industrial, and commercial areas.
- Spectaculars: Live in high traffic, pedestrian areas like Las Vegas and Times Square, very high impact. Oftentimes showing videos.
- Venue Based and Public Spaces: At eye level in pedestrian areas like malls, doctors, airports, and other commercial spaces.
Stats
2/3
of DOOH viewers have engaged in at least one measured action after seeing a digital billboard
Channels
The top programmatic channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Magnitude of Change uses ORION so you can magnify your message across the open internet. Learn more about the channels we support:
Digital Out of Home
Learn more
Programmatic Audio
Learn more
Connected TV
Learn more
Digital Video
Learn more
Programmatic Takeovers
Learn more
Adhesive Ads
Learn more
In-Email Display
Learn more
In-Banner Video
Learn more
Native Display
Learn more
Social Mirroring
Learn more
Performance Display
Learn more
Programmatic Direct Mail
Learn moreDigital Out of Home
Learn moreProgrammatic Audio
Learn moreConnected TV
Learn moreNative Display
Learn moreIn-Email Display
Learn moreDigital Video
Learn moreIn-Banner Video
Learn moreProgrammatic Takeovers
Learn morePerformance Display
Learn more
Contact Us
We’ve worked with organizations of all kinds—will yours be next?
Have questions? We can help. Know where you want to go? Let’s start. We can’t wait to discover how we can work together.
Contact Us