Channels

Digital Video

Engaging. High conversion rates. Compelling. Online video (OLV) is a powerhouse in marketing, because it is able to convey emotion in a way that still images just…can’t compare.

Channels

Digital Video

What is digital video?

Digital video, or OLV, is the term for advertisements served before, during, or after videos on the internet, most often short-form content. This includes video platforms like Youtube; on websites directly; and on social media platforms like Facebook, Instagram, and TikTok.

Highly engaging

Digital video captures attention like few other formats can. It allows you to not just tell people about your brand, but show them what it feels like to use your product or service.

Emotionally compelling

OLV ads are so engaging because video captures people’s emotions, which is a great way to get people to feel positively about, and ultimately choose, your brand.

Easily shareable

Digital video is the type of ad most likely to be shared. You can lean into this and create content that is relatable to your audience, increasing the likelihood that they will share it.

Channel Description

All about digital video

KPIs

Impressions: How many total times was the ad served, including multiple times to the same person
Cost Per View (CPV): How much the advertiser paid for each view
Cost per thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
Video Completion Rate: Times the ad was viewed in its entirety
Reach: The number of unique viewers reached
Revenue: The amount of revenue generated by the campaign
Frequency: Amount of times the ad has been viewed per household.
Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
Cost Per Acquisition (CPA): Divide the total revenue generated by number of conversions
Return on Ad Spend (ROAS): The revenue of campaign divided by total spend

Targeting options

First-and-Third Party Data: Either your own customer database or data options within a DSP
Retargeting: People who have already taken an action with your company
Behavioral: For example, someone abandoned their cart
Contextual: A person with interests similar to your customers’
Demographic: A person’s job, age, gender, location, etc.

Common OLV ad Types

In-Stream Ads: Play before, during, or after videos, on Google, Facebook, Youtube, and others; can be skippable or non-skippable, and include interactive elements
Pre-Roll: Play before the selected content starts
Mid-Roll: Play during the selected content, like a commercial break
Post-Roll: Play at the end of the selected content
Outstream Ads: Appear in non-video contexts like articles & blogs.
Bumper Ads: 6 second, non-skippable ads
Native Ads: Have the same design as the content they are in, giving a natural, blended feel to the ad

Stats

Channels

The top programmatic channels

Channels are digital and physical spaces where you can run messaging that reaches your community. Magnitude of Change uses ORION so you can magnify your message across the open internet. Learn more about the channels we support:

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Legal

Digital Video

What is digital video?

Highly engaging

Emotionally compelling

Easily shareable

All about digital video

82%

90%

90%

The top programmatic channels

Digital Out of Home

Programmatic Audio

Connected TV

Digital Video

Programmatic Takeovers

Adhesive Ads

In-Email Display

In-Banner Video

Native Display

Social Mirroring

Performance Display

Programmatic Direct Mail

Digital Out of Home

Programmatic Audio

Connected TV

Native Display

In-Email Display

Digital Video

In-Banner Video

Programmatic Takeovers

Performance Display

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