Channels
In-Banner Video
Non-intrusive and engaging, in-banner video combines the targeting options of programmatic and the engaging qualities of digital video while still letting the user choose their experience.
What is in-banner video?
In-banner video ads are a type of display ad that is embedded into a webpage and links to the advertiser’s website when clicked, usually living on the top, bottom, or sides of the page.
Non-intrusive format
Giving the user the opportunity to determine their own experience—whether they want to play the video with sound or not—can increase their perception of your brand.
Doesn’t need a video player
In-banner video ads can be slotted into existing spaces for banner ads, meaning that you don’t need to implement a video player into your site.
Great for building awareness
IBV’s inherent qualities make it the perfect format for building awareness of your brand, boosting engagement and recall. Video captures attention, even without sound.
Channel Description
All about in-banner video
KPIs
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Impressions: The total of viewers, including repeat viewers
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Revenue: The amount of revenue generated by the campaign
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Reach: The number of unique customers reached by the ad
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Frequency: Amount of times the ad has been viewed per household.
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Increase in Awareness: Shows if more people know about your brand; can be measured by survey
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Increase in Consideration: More people visiting your site or adding things to their carts
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Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
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Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
- Demographic: A person’s job, age, gender, location, etc.
Types of in-Banner video ads
- Click to play: User clicks on the ad to start it
- Autoplay with no sound: The video starts playing automatically, with no audio
- Hover to play: When the user hovers over the video, it starts playing
Channels
The top programmatic channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Magnitude of Change uses ORION so you can magnify your message across the open internet. Learn more about the channels we support:
Digital Out of Home
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Programmatic Audio
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Connected TV
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Digital Video
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Programmatic Takeovers
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Adhesive Ads
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In-Email Display
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In-Banner Video
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Native Display
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Social Mirroring
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Performance Display
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Programmatic Direct Mail
Learn moreDigital Out of Home
Learn moreProgrammatic Audio
Learn moreConnected TV
Learn moreNative Display
Learn moreIn-Email Display
Learn moreDigital Video
Learn moreIn-Banner Video
Learn moreProgrammatic Takeovers
Learn morePerformance Display
Learn more
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