Channels
In-Email Display
People spend a lot of time on email, and programmatic advertising helps you reach your audience at the perfect time: a match made in heaven.
What is in-email display?
In-email display ads appear within emails, usually on the top, bottom, or sides, but sometimes within the content as well. These ads include text and images and are often static for better performance.
Perfect touchpoint
Programmatic in-email display ads allow you to reach your target audience through a medium that they see every day, and gives a positive impression of your brand through repeated, consistent exposure in a targeted medium.
Targeting options
Gain access to hundreds of preset and custom targeting options, including first-and-third party data, retargeting, demographic, behavioral, contextual, and more.
Access to inventory
Buying programmatically, rather than working with a single publisher, gives access to a greater share of the advertising industry, including more inventory.
Channel Description
All about in-email display
KPIs
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Impressions: How many total times was the ad served, including multiple times to the same person
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Click-through rate: The rate at which viewers clicked on the ad
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Cost per thousand (CPM): The total cost of campaign, divided by total number of impressions, times 1000
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Reach: The number of unique viewers reached
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Increase in Awareness: Shows if more people know about your brand; can be measured by survey
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Increase in Consideration: More people visiting your site or adding things to their carts
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Conversions: How many people took the desired action of the campaign, like made a call, purchased the product, or visited in store
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Return on Ad Spend (ROAS): The revenue of campaign divided by total spend
Targeting options
- First-and-Third Party Data: Either your own customer database or data options within a DSP
- Retargeting: People who have already taken an action with your company
- Behavioral: For example, someone abandoned their cart
- Contextual: A person with interests similar to your customers’
Demographic: A person’s job, age, gender, location, etc.
Common display ad sizes
- 250 x 250 – Square
- 200 x 200 – Small square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline rectangle
- 336 x 280 – Large rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide skyscraper
- 300 x 600 – Half-Page ad
- 970 x 90 – Large leaderboard
Channels
The top programmatic channels
Channels are digital and physical spaces where you can run messaging that reaches your community. Magnitude of Change uses ORION so you can magnify your message across the open internet. Learn more about the channels we support:
Digital Out of Home
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Programmatic Audio
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Connected TV
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Digital Video
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Programmatic Takeovers
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Adhesive Ads
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In-Email Display
Learn more
In-Banner Video
Learn more
Native Display
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Social Mirroring
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Performance Display
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Programmatic Direct Mail
Learn moreDigital Out of Home
Learn moreProgrammatic Audio
Learn moreConnected TV
Learn moreNative Display
Learn moreIn-Email Display
Learn moreDigital Video
Learn moreIn-Banner Video
Learn moreProgrammatic Takeovers
Learn morePerformance Display
Learn more
Contact Us
We’ve worked with organizations of all kinds—will yours be next?
Have questions? We can help. Know where you want to go? Let’s start. We can’t wait to discover how we can work together.
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