Insights
White Paper
January 22, 2025

The Digital Divide: Healthcare and Historically Marginalized Communities

In our third installment on the digital divide, we explore the intergenerational trauma and lived experiences that drive communities of color to feel hesitation when seeking healthcare. These obstacles have led to disparities in health information and health outcomes for BIPOC individuals in comparison with white communities. After building a better understanding of the situation, we can seek solutions to bridge this divide, and reach communities with health information in a culturally sensitive, trauma-informed way.

Virginia Gallner
Director of Research & Insights
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InsightsWhite Papers
The Digital Divide: Healthcare and Historically Marginalized Communities
White Paper
January 22, 2025

The Digital Divide: Healthcare and Historically Marginalized Communities

In this white paper, we explore the digital divide’s effect on access to healthcare services for communities of color. We aim to understand the historical reasons why BIPOC individuals may feel hesitancy when pursuing treatment, the systemic factors limiting access to healthcare information, and ways that providers and advertisers can utilize culturally sensitive methods to reach these communities.

Ultimately, we seek how we can improve the health outcomes of BIPOC communities through bridging the digital divide. 

To learn more about our strategies to reach communities of color in a culturally sensitive way, please reach out to contact@magnitudeofchange.com.

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Key Takeaways

1

Who Is Affected by the Digital Divide

The digital divide disproportionately impacts communities of color – and in the healthcare space, this barrier is amplified by a history of systemic racism within the medical field.

2

Importance of Online Healthcare

For historically marginalized populations, it is even more important to access healthcare services and information online.

3

How to Reach Marginalized Communities

Designing a health-focused messaging campaign to target historically marginalized communities requires not only bridging the digital divide, but also incorporating culturally and linguistically responsive communication styles.

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