The climate is changing. One key part of the solution is for individuals to adopt proenvironmental actions in their daily lives. Messaging campaigns can help bridge the gap between idea and action—but how?
This white paper draws from behavior change theories, mechanisms of behavior change, and current consumer trends to learn how to craft messaging campaigns that inform and inspire individuals, so that we can all move toward environmentally responsible behaviors.
Are you a public agency, non-profit, or purpose-driven brand who is looking to create effective campaigns that truly shift behavior in your target audience or community? Reach out to us at contact@magnitudeofchange.com. We’d love to partner with you to create meaningful change.
