Insights
Insights

There’s more to learn every day.

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Our Most Recent Insights

Exciting News: Magnitude of Change is a B Corp!
September 13, 2024

Exciting News: Magnitude of Change is a B Corp!

It’s been one year since we began pursuing our B Corporation™ (B Corp™) certification.  Today, after the extensive application period, we are thrilled to announce that we are officially a B Corp! This means that we have met the stringent requirements to be recognized as a company that is doing good for people (both within…
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Vaccination Outreach Campaigns
Public health campaigns are more essential than ever, but face unique challenges. What can advertisers do to ensure they succeed?
August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful. Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create…
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Misinformation and Disinformation in Election Cycles
Misinformation and disinformation run rampant on social media. What can be done to stop it?
July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.
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6 Programmatic Advertising Examples You Need to See
January 10, 2024

6 Programmatic Advertising Examples You Need to See

Want to develop a successful programmatic advertising solution? Here are 6 programmatic advertising examples to help you with your campaign.
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5 Benefits of Hiring a Programmatic Advertising Agency

5 Benefits of Hiring a Programmatic Advertising Agency

Hiring a programmatic advertising agency helps with marketing solutions by developing a successful campaign strategy with creative production.
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Traditional Marketing vs Digital Marketing: Which Has Higher Impact?
November 16, 2023

Traditional Marketing vs Digital Marketing: Which Has Higher Impact?

Marketing can go digital nowadays, or stay the traditional route. Find the analysis between traditional marketing vs digital marketing here.
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What is a Social Impact Agency? How It Can Benefit Your Business
July 12, 2023

What is a Social Impact Agency? How It Can Benefit Your Business

As a business owner, you might have heard the buzz about how a social impact agency can really benefit your business. Learn how and why here.
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9 Signs You Need to Change Your Digital Marketing Campaign Strategy
June 12, 2023

9 Signs You Need to Change Your Digital Marketing Campaign Strategy

Your marketing strategy is a part of your company's success. Here are 9 signs you need to change your digital marketing campaign strategy.
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7 Incredible Benefits of Programmatic Advertising

7 Incredible Benefits of Programmatic Advertising

The popularity of programmatic advertising in the digital space continues to rise. Here are all of the benefits of this type of advertising.
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What Are the Elements of a Successful Digital Marketing Campaign?

What Are the Elements of a Successful Digital Marketing Campaign?

A well-executed digital marketing campaign can put your business firmly ahead of your competitors. Here are key elements of a great campaign.
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7 Effective Programmatic Advertising Tips
January 5, 2023

7 Effective Programmatic Advertising Tips

When it comes to programmatic advertising, there are several things you need to know and do. These tips can make a huge difference.
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