Insights

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Our Most Recent Insights

Vaccination Outreach Campaigns — Public health campaigns are more essential than ever, but face unique challenges. What can advertisers do to ensure they succeed?

White Paper

August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful. Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create…

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Misinformation and Disinformation in Election Cycles — Misinformation and disinformation run rampant on social media. What can be done to stop it?

White Paper

July 24, 2024

Misinformation and Disinformation in Election Cycles

Misinformation and disinformation have been provably present throughout the past few election cycles. Social media enables the rapid spread of emotion-driven mis-and-disinformation, and this year, the same patterns are emerging. We address what misinformation and disinformation are, how they spread, and what can be done to address this phenomenon.

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