56% of the United States is considered to be frontier. This means a lower population density, and for those living in frontier counties, farther distance and travel time to essential businesses and resources — including high-speed Internet. This white paper explores the impact of the digital divide living in an area with lower online signals, and ways to reach those who live in more remote areas.
To learn more about our strategies for reaching rural and frontier communities with digital advertising, please reach out at contact@magnitudeofchange.com.