Insights
White Paper
August 21, 2024

Vaccination Outreach Campaigns

Vaccinations are the subject of untold amounts of conspiracy theories and misinformation online—and in person. How can advertising agencies cut through the noise to reach communities and create positive behavior changes for the benefit of public health?

Virginia Gallner
Director of Research & Insights
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InsightsWhite Papers
Vaccination Outreach Campaigns
White Paper
August 21, 2024

Vaccination Outreach Campaigns

During National Immunization Awareness Month, we are sharing insights from recent studies to bolster public health marketing strategies, especially how to ensure vaccination outreach campaigns are successful.

Public health is an issue that drives much of our work. When we saw the deluge of medical misinformation during the COVID-19 pandemic, we were inspired to create Magnitude of Change. We sought to uplift organizations working to provide public health information in the midst of this crisis. Fast forward to 2024, and we have been involved in multiple public health campaigns and several vaccination outreach efforts.

To learn more about our programmatic advertising approach to public health and vaccination campaigns, please reach out.

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Key Takeaways

1

Challenges of Vaccine Awareness Campaigns

Vaccination awareness campaigns have unique challenges. By looking at the traits of successful public health behavior change campaigns, we can incorporate strategies into vaccine promotion, and reach even those who are most hesitant.

2

Examples of Successful Public Health Campaigns

Successful public health messaging campaigns have utilized different theoretical frameworks to achieve the same overall goals of behavior change: whether testing for chronic diseases, reducing alcohol consumption, or getting vaccinated to protect yourself and your community.

3

Creating Successful Vaccination Outreach Campaigns

Countering misinformation about public health issues often requires corrective messaging strategies. Narrative framing, emotional approaches, and a multi-tiered outreach plan can help with this.

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